From movie stars to fashionistas, a new age of celebrities and influencers are emerging in the world of social media, showing us that age truly is just a number.
But which of these senior social stars are the most influential? We took a deep dive into Instagram to find everyone's favourite grandmas and grandads as well as a few silver foxes and vixens, finding out who has the biggest following and how much they could potentially earn for ads and sponsored posts.
In order to find our senior celebrities and influencers, we used a number of online lists, choosing those aged 65 and over.
We took their Instagram follower numbers directly from their accounts and these are correct at 13/08/2020. The engagement rate and potential earnings are taken from Influencer Marketing Hub's Instagram Influencer Earnings tool.