The World's Favourite Senior Social Media Stars

From movie stars to fashionistas, a new age of celebrities and influencers are emerging in the world of social media, showing us that age truly is just a number.

But which of these senior social stars are the most influential? We took a deep dive into Instagram to find everyone's favourite grandmas and grandads as well as a few silver foxes and vixens, finding out who has the biggest following and how much they could potentially earn for ads and sponsored posts.

The World's Favourite Senior Instagrammers

These are the stars with the biggest fan bases on Instagram.

The Most Engaging Senior Instagrammers

Just because a star has a large following, that doesn't mean that they get great engagement such as likes and comments. These are the most engaging of the stars.

Instagram's Biggest Senior Earners

Having a sizeable Instagram following can be a great money maker for the stars of social, with brands offering to pay the big bucks for ads and sponsored posts, but how much could these senior celebs be earning for just one post?

The World's Favourite Senior Social Media Stars Ranked





Engagement Rate

Potential Instagram


In order to find our senior celebrities and influencers, we used a number of online lists, choosing those aged 65 and over.

We took their Instagram follower numbers directly from their accounts and these are correct at 13/08/2020. The engagement rate and potential earnings are taken from Influencer Marketing Hub's Instagram Influencer Earnings tool.