The 2020

Influence Index

The world?s most influential individuals

We live in an age where social media has a considerable influence on our lives, allowing us to engage with our friends and family, as well as our favourite celebrities, meaning social media can be a very influential tool for those with large followings.

Whether just trying to maximise their own visibility, working with brands to advertise their goods and services, or even pushing political causes, the most-followed people on social media hold great influence in their hands.

So who are the most followed people in the world today, across each of the major social media platforms? We?ve analysed follower counts from Instagram, YouTube, Twitter and TikTok, to find out.

The Most-Followed People Overall on Social Media

Taking each of the platforms into account, it was pop superstar Ariana Grande who came out as the most followed, with over 329 million combined followers, closely followed by Justin Bieber (325m) and footballer Cristiano Ronaldo (318m), who was also the most followed person on Instagram, as well aAs the most followed person not to hold an account on each of the four platforms.

Swedish YouTuber PewDiePie was the most followed person on YouTube, although he came in 27th place overall, while Charli D?Amelio, the most followed TikToker, lies in 34th place overall.

The Top 3 Most-Followed People Overall on Social Media

1

Ariana Grande

329,537,626

total followers

2

Justin Bieber

324,993,444

total followers

3

Cristiano Ronaldo

318,100,411

total followers

The Most-Followed People Overall on Social Media Ranked

The Most-Followed Musical Artists on Social Media

Starting in the world of music, Ariana Grande and Justin Bieber once again occupy the top two spots, followed by Selena Gomez in third place (291m combined followers).

In fact, other than Justin, each of the top ten most followed music artists on social media were all women, including Taylor Swift (262m), Katy Perry (252m) and Rihanna (217m).

The Top 3 Most-Followed Musical Artists on Social Media

1

Ariana Grande

329,537,626

total followers

2

Justin Bieber

324,993,444

total followers

3

Selena Gomez

291,251,416

total followers

The Most-Followed Musical Artists on Social Media Ranked

The Most-Followed Sports Personalities on Social Media

On the flip side, the list of most followed sportspeople on social media was completely dominated by men, with no women in the top ten (or in the top 100 overall).

Juventus and Portugal star Cristiano Ronaldo was the clear winner, followed by fellow footballers Neymar (193m) and Lionel Messi (163m), while basketball player LeBron James (115m) and cricketer Virat Kohli (105m) were the only non-footballers to crack the top ten.

The Top 3 Most-Followed Sports Personalities on Social Media

1

Cristiano Ronaldo

318,100,411

total followers

2

Neymar

193,267,588

total followers

3

Lionel Messi

163,136,251

total followers

The Most-Followed Sports Personalities on Social Media Ranked

The Most-Followed Influencers on Social Media

Social media has also allowed normal people to launch careers creating content on various platforms, with PewDiePie leading the way, with an incredible 105 million subscribers on YouTube (126m in total).

There?s also a large group of influencers who have burst onto the scene using TikTok in the last few years, most notably Charli D?Amelio, with over 104 million followers across all platforms.

The Top 3 Most-Followed Influencers on Social Media

1

PewDiePie

126,168,308

total followers

2

Charli D'Amelio

104,648,014

total followers

3

Addison Rae

79,751,234

total followers

The Most-Followed Influencers on Social Media Ranked

The Most-Followed Actors on Social Media

Wrestler-turned Hollywood superstar Dwayne Johnson is by far the most followed actor on social media (as well as one of the few to be embracing TikTok so far), followed by Emma Watson (87m) and Will Smith (86m).

Other actors who have impressive followings despite only being present on two platforms, include Priyanka Chopra (81m), Leonardo DiCaprio (64m) and Robert Downey Jr. (61m).

The Top 3 Most-Followed Actors on Social Media

1

Dwayne Johnson

237,311,044

total followers

2

Emma Watson

87,039,557

total followers

3

Will Smith

85,788,789

total followers

The Most-Followed Actors on Social Media Ranked

The Most-Followed TV Personalities on Social Media

It?s no surprise to see that six out of the ten most followed TV personalities on social media are all from the Kardashian-Jenner clan, who are essentially celebrity royalty.

Kim was the most followed of the bunch, with over 246 million followers, slightly more than her half-sister Kylie Jenner, who has over 242 million.

The Top 3 Most-Followed TV Personalities on Social Media

1

Kim Kardashian

246,919,084

total followers

2

Kylie Jenner

242,190,645

total followers

3

Kendall Jenner

164,218,977

total followers

The Most-Followed TV Personalities on Social Media Ranked

Rank

Name

Category

Instagram
Followers

YouTube
Subscribers

Twitter
Followers

TikTok
Followers

Total Followers

Methodology

We looked at over 600 of the world?s most famous people on social media, using lists of the most-followed people on each platform, as well as YouGov?s ratings of the most famous people in the UK.

For each, we took the number of followers that they had on Instagram, YouTube, Twitter and TikTok, correct as of 17/07/2020.

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